“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly. To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have […]
Why a Conversational Writing Style Makes Your Subscribers Eager to Read Your Emails
When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend? Most of us want to feel like we’re talking to our best friend. I know I do. Unfortunately, a lot of […]
The Importance of Email Marketing in Your Overall Business Plan
While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.” Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute. What struck me was how […]
5 Easy Tips to Increase Your Email Click Through Rate
One of the most important metrics in any email campaign is your email click-through rate, or CTR. After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about. Otherwise, your emails aren’t doing their job […]
6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates
This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly. “Split testing? Isn’t that for websites?” I hear […]
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