I’ve said it before, I’ll say it again… Email is not dead. It’s not even badly wounded. It is changing, due to the Apple iOS 15 update and will probably change again because of further updates by Apple and Google. The main change is that your most important metric is now your email click through […]
Why It’s Hard to Write an Email Fast, and How to Make It Easier and Faster
“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly. To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have […]
Why a Conversational Writing Style Makes Your Subscribers Eager to Read Your Emails
When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend? Most of us want to feel like we’re talking to our best friend. I know I do. Unfortunately, a lot of […]
The Importance of Email Marketing in Your Overall Business Plan
While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.” Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute. What struck me was how […]
5 Easy Tips to Increase Your Email Click Through Rate
One of the most important metrics in any email campaign is your email click-through rate, or CTR. After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about. Otherwise, your emails aren’t doing their job […]
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