Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

Why It’s Hard to Write an Email Fast, and How to Make It Easier and Faster

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“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly.

To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have all day to spend writing a single email.

However, email marketing is one of the best ways to stay in regular contact with your current and potential customers. Add to that, it has the highest ROI of any marketing channel, at 4400% and it becomes one of those things you “know you need to do.”

The problem lies in knowing where to start.

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Why a Conversational Writing Style Makes Your Subscribers Eager to Read Your Emails

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When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend?

Most of us want to feel like we’re talking to our best friend. I know I do.

Unfortunately, a lot of marketing emails tend to feel more like being lectured to by a speaker. That’s because a lot of marketers think they need to write as though they’re giving a speech, instead of sitting across from someone, having a conversation.

Can you guess which option is more effective at engaging subscribers and getting them to buy?

If you guessed feeling like you’re talking to your best friend, you are correct. A conversational writing style helps your readers feel like they’re having an intimate chat with you, even though you’re the only one doing the talking.

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The Importance of Email Marketing in Your Overall Business Plan

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While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.”

Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute.

What struck me was how many people originally agreed with the poster but were using email marketing anyway. They’d tried it and discovered how effective it really is at making more sales and growing their businesses.

Which drives home the importance of email marketing in your overall business plan, as well as why you too should be using it if you’re not already.

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5 Easy Tips to Increase Your Email Click Through Rate

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One of the most important metrics in any email campaign is your email click-through rate, or CTR.

After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about.

Otherwise, your emails aren’t doing their job and you’re not getting the results you want.

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6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates

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This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly.

“Split testing? Isn’t that for websites?” I hear you cry.

Yes, split testing is commonly done on websites and landing pages. You should split test your emails too. After all, how do you know if something works unless you test it?

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