While poking around a Facebook group recently, I came across a post from someone who said they were “having a mindset block with believing emails actually work.” Being a proponent of email marketing, as I am, I read through the comments to see if there was anything I could contribute. What struck me was how […]
5 Easy Tips to Increase Your Email Click Through Rate
One of the most important metrics in any email campaign is your email click-through rate, or CTR. After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about. Otherwise, your emails aren’t doing their job […]
6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates
This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly. “Split testing? Isn’t that for websites?” I hear […]
How to Use Email Segmentation to Send the Right Message at the Right Time
This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate. The simplest way to get someone […]
How Email Personalization Can Positively Impact Your Bottom Line
Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization. There is a long-running debate over […]
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