I’ve talked before about the difference between your email nurture sequence and your email welcome sequence. In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers. Your email welcome sequence is much more specific. It is the first impression your new subscribers […]
Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy
Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel. Awesome. Good for you. Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have […]
The Top 12 Easy Email List Building Ideas to Attract New Subscribers for Free
You’ve got your lead generation funnel built and you’re ready to welcome new subscribers onto your list. Great. How do you get people to opt-in for your lead magnet? What email list building methods should you use? If you’re just getting started, you may not have the budget to pay to get new subscribers. Even […]
The Difference Between an Email Nurture Sequence and a Welcome Sequence
Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world. Are they the same thing? Are they different? Who comes up with these terms anyway? I’ll answer these questions and more. Keep reading.
How to Show You Truly Understand Your Customer
It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are. Everyone wants to feel “understood.” Here’s why this matters: People buy from companies they like and trust. Part of the way […]
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