Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

How to Use Email Segmentation to Send the Right Message at the Right Time

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This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate.

The simplest way to get someone to buy is to send them the right message at the right time.

I’m sure your next question is, “Okay, how do I do that?”

The answer is email segmentation. By splitting your email subscribers up into segments, it’s easier to send each segment messages that will resonate with that particular group, which leads to more sales.

“Ugh,” I hear you groan. “Is it worth all the work to do this?”

Well, according to HubSpot, marketers who use segmented campaigns noted as much as a 760% increase in revenue.

So, the answer is, “Yes.”

Here’s why…

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How Email Personalization Can Positively Impact Your Bottom Line

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Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization.

There is a long-running debate over email personalization in the marketing world. Should you do it, or is it seen as cheesy and trite?

Personalization is here to stay in the online marketing world. Email personalization should be part of your marketing strategy, as your subscribers and customers have come to expect it.

Yet, 70% of brands do not use personalization as part of their email marketing strategy.

Sounds like a missed opportunity to me.

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An Email Marketing Strategy Any Business Owner Can Use to Get New Customers

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I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough.

What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get more customers, and make your business more profitable.

There are lots of blog posts, articles, courses, etc. out there that will give you the basics of email marketing, including on this blog.

This blog post will lay it all out for you as a basic roadmap, so you can easily implement an email marketing strategy for your own business.

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Why You Should Include an Email Autoresponder In Your Email Marketing

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Your goal, once you get a new subscriber into your system is to keep them engaged and reading the content you’re sending. An email autoresponder is a great way to make that happen.

After all, when you use email marketing to engage potential customers, you get $44 back for every $1 you put in, on average. That’s a 4400% ROI.

The next question is, what should you send your new subscribers in your email autoresponder?

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The 9 Components that Need to Go Into Your Email Welcome Sequence

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I’ve talked before about the difference between your email nurture sequence and your email welcome sequence.

In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers.

Your email welcome sequence is much more specific. It is the first impression your new subscribers get after they’ve opted in for your lead magnet. Get this piece of your email marketing strategy right and you’ll turn those subscribers into customers, even if it takes some of them a while to get there.

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