Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy

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Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel.

Awesome. Good for you.

Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have an email nurture strategy prepared for your new subscribers?

If you’re staring at your screen, a bit dumbfounded at the moment, it’s okay. There’s a lot to take in here. I promise, I’ll walk you through all of it.

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The Top 12 Easy Email List Building Ideas to Attract New Subscribers for Free

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You’ve got your lead generation funnel built and you’re ready to welcome new subscribers onto your list. Great. How do you get people to opt-in for your lead magnet? What email list building methods should you use?

If you’re just getting started, you may not have the budget to pay to get new subscribers. Even if you do run ads, you don’t have to limit yourself to growing your list one way.

Here are 12 easy email list building ideas you can set up quickly to attract new subscribers to your landing page for free.

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The Difference Between an Email Nurture Sequence and a Welcome Sequence

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Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world.

Are they the same thing?

Are they different?

Who comes up with these terms anyway?

I’ll answer these questions and more. Keep reading.

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How to Show You Truly Understand Your Customer

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It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are.

Everyone wants to feel “understood.”

Here’s why this matters:  People buy from companies they like and trust. Part of the way you develop that “like and trust” relationship is to show you “get’ them.

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The Secret Ingredient You Need to Make Email Marketing Work for Your Business

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Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore?

For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset?

The answer is, the first businesses in each of these scenarios has expert help. Someone within the business, or working with the business, who knows what they’re doing and is guiding the process.

That’s the secret ingredient your business is missing. It’s also why you struggle to attract new subscribers and convert them into customers with your emails.

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