Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world. Are they the same thing? Are they different? Who comes up with these terms anyway? I’ll answer these questions and more. Keep reading.
How to Show You Truly Understand Your Customer
It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are. Everyone wants to feel “understood.” Here’s why this matters: People buy from companies they like and trust. Part of the way […]
The Secret Ingredient You Need to Make Email Marketing Work for Your Business
Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore? For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset? The answer is, the first businesses in […]
How to Write Emails that Convert Part 6: – Using a PS in Email Effectively
For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how […]
How to Write Emails that Convert Part 5: Your Call to Action
For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you […]
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