Email Marketing Archives - Page 3 of 10

Use Email Marketing Automation to Convert New Customers and Save Time

July 11, 2023 by Tanya Brody Leave a Comment

This post has recently been updated with new information. It is the fifth and last post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how split testing can help you improve your emails. This week I demonstrate why you should use email marketing automation to make your own life easier and give your subscribers and customers a better experience.

Have you ever visited a product page on the website of a company whose email list you subscribe to, then received an email with a coupon for that particular product, or for 20% off your entire order?

If so, you’ve seen email marketing automation in action.

It’s a very powerful and useful tool to capture more attention and get more subscribers to convert into customers, as well as to get current customers to buy again.

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Can You Use AI to Write Your Marketing Emails?

January 17, 2023 by Tanya Brody Leave a Comment

Everyone is up in arms about how artificial intelligence (AI) is taking over marketing and copywriters and marketers are going to lose their jobs or become obsolete.

Yeah yeah yeah yeah….

All of this came to a head when ChatGPT became the big story last December and everyone was predicting it would change the way everyone did everything, from writing computer code to writing the Great American Novel.

This especially became a story in the digital marketing world, because so many people predicted this marvelous new tool would replace copywriters.

Several digital marketing gurus jumped on this bandwagon and created courses purporting to show you how to use AI to “revolutionize your business.” I’ve seen a few that claim you can use AI to write all of your marketing copy in minutes too.

Whatever.

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7 Simple Tips to Help You Write Weekly Nurture Emails

September 20, 2022 by Tanya Brody Leave a Comment

The whole point of growing your email list is to send emails to your subscribers, right?

Most business owners start out with the best of intentions once they see those new leads rolling in, but when they sit down to write those weekly nurture emails and they’re faced with a blank page…. Well…

Maybe this whole email nurture thing isn’t as cool an idea as they originally thought…

Writing nurture campaigns can be scary.

You have to figure out what to say…. Every. Single. Week!

Fortunately, it doesn’t have to be. Here are 7 simple tips to help you write those weekly nurture campaigns quickly and easily, so you can get them loaded into your ESP and out to your subscribers, where they’ll do their job to bring in more sales.

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The Top 5 Reasons You’re Scared to Email Your List

September 6, 2022 by Tanya Brody Leave a Comment

One of the questions I am regularly asked is, “how often should you email your list?”

My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.”

Unfortunately, I find that a lot of business owners really want to email their lists regularly, but they’re afraid to do it. Which is genuinely a shame, because your subscribers want to hear from you! That’s why they signed up for your emails in the first place.

Trust me, I get it. There are a lot of reasons you’re scared to email your list. I’m going to address the top 5 here and give you excellent reasons to overcome your fears.

Take a deep breath, we’re about to dive in…

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